Somerville Crowns the 2011 Pharaoh of Fluff in Union Square

I went to Union Square on Saturday and didn't leave until I had consumed a fluffernutter sandwich and a fluff-filled s'more. The annual What the Fluff festival in Somerville celebrates a distinctly New England delicacy invented in the city, marshmallow fluff.

Dave Manganello was the 2010 Fabulous Pharaoh of Fluff, introduced here by Hi-Jinx Mistress Jamie Waltz.

Brian Agosta was crowned as the Pharaoh of Fluff for 2011.


Celebrity judges for the Pharaoh selction were songwriter Allee Willis, who wrote the song "September" made famous by Earth, Wind & Fire, and Susan Olsen, who starred as Cindy Brady on The Brady Bunch. Yes, Cindy has grown up, that's her in the pink shirt.


Geri Reischl, who played Jan Brady in 9 episodes of the Brady Bunch, also took part in the Fluff festivities by serving "Fake Jan" sandwiches at the Sherman Cafe.

Susan Olsen also exhibited a series of Fluff art pieces at Bloc 11. Cindy, Cindy, Cindy: