While Scott Brown beat Martha Coakley in the Massachusetts U.S. Senate race by a margin of 1.1 to 1 at the polls on election day, on YouTube he beat her 10.4 to 1.
Scott Brown gained his first traction on YouTube with his viral JFK Republican ad. But that ended up being his campaign's 4th most popular video.
The Martha Coakley campaign's 4th most popular video was the highest viewed one to feature her. Her most watched video featured President Obama, her second featured Vicki Kennedy, and the third was intended as an attack ad featuring Scott Brown.
| Scott | Martha | Joe | |
|---|---|---|---|
| Brown | Coakley | Kennedy | |
| YouTube views | 1,064,417 | 102,389 | 4,419 |
| Facebook friends | 135,629 | 18,472 | 2,280 |
| Twitter followers | 16,546 | 4,312 | 263 |
Scott "only" won 7.3 to 1 on Facebook, and 3.8 to 1 on Twitter.
But that's not the half of it. These were the two most watched YouTube videos from all posted featuring Scott Brown:
| Video | views |
|---|---|
| Massachusetts Miracle also posted on MassachusettsMiracle.com | 475,090 |
| It's The People's Seat posted by the blog American Glob | 601,436 |
For Martha Coakley, these were the two most watched of all posts on YouTube:
| Video | views |
|---|---|
| President Obama: Support Martha Coakley for U.S. Senate, which was rated only 3 out of 5 stars | 74,598 |
| Curt Schilling Is A Yankees Fan, which features but is not really for Martha Coakley | 160,057 |
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