Harvard Square in Cambridge, Massachusetts lost another retailer this weekend, the t-shirt shop Everything’s Jake. They sold stuff with the “Life is Good” logo, and have been open a year or two. But it was hard to see how you made a go of that, despite the October 2006 article in Inc. Magazine. Would you keep coming back after you got a t-shirt, a hoodie, a baseball cap, a sun visor, a Frisbee, a Nalgene bottle, … with their ubiquitous logo? Of course, Nike and Adidas and DKNY work on this same principle. We hear not every store is closing, and you can still buy the goods online. But not for 60% off.
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